Promotion Ideas

A Theme of Discovery "I consider three things to determine themes for the incentive conferences for my brokers: location, the requirement to earn the incentive, and the ease of carrying the theme through all aspects of the planning," says Marie Dremann, first vice president, Planning Corporation of America, in St. Petersburg, Fla.

For her 2000 meeting, Dremann's promotion went out to 943 financial advisors affiliated with broker/dealer Raymond James & Associates Inc. Having "found

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