If you want conference attendees to pay attention, change behavior, or get motivated, you'll have to do more than serve perfectly cooked fillet and a 1990 merlot. You'll have to serve the perfect host.
The host (i.e., the master of ceremonies or the moderator), directs the entire tone of a meeting or event. Yet in many cases, corporate executives fall short of the job. Odd as it seems, not all leaders are great on stage. Only about one-third of companies bring a host with great presen