Nice Companies (and Nice People) Finish First

It's easy to identify people who love their work: They are animated by enthusiasm and purpose. In our industry, these are the people who remain upbeat and positive throughout the insanely stressed-out world of planning meetings and events, when every day the dollar buys less, clients and bosses demand more, and the bottom line rules.

How do they do it? Among other things, they've found a philosophical fit with their company that touches a deeper need than the quest for profit.

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