New York CVB's New Head Targets Corporate Meetings

"We're rethinking the structure of the sales force to make a big step into the corporate meetings market," says Fran Reiter, newly named president of the New York Convention & Visitors Bureau (NYCVB). Reiter, who assumed the post in January, replaces Steve Morello, who resigned after three years as bureau president.

A lifelong resident of New York, Reiter has an assortment of previous job experiences, including 15 years on the business side of the entertainment and television indu

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