When it comes time to line up speakers for your next conference, will you find yourself buried in piles of prospectuses from potential presenters, or searching high and low for someone qualified to address your topics? Mike May, principal of The Acorn Group, Bethesda, Md., and author of the blog E-Venting.net, believes that social media can help.

FIM: What is social media, and why should meeting planners care about it?

May: Social media is any outlet that invites

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