Motivating a New Generation

HOW CAN YOUR meetings and incentive programs motivate the new generation of producers coming up the ranks?

“A cruise will make anybody happy,” says Leslie Mularski, director of the National Young Agents Program of the Independent Insurance Agents & Brokers (IIAB) of America in Washington, D.C. “But family time is really an incentive for the younger generation.”

Bill Connolly, an agent with Evans & Associates of Kinston, N.C., agrees. “If I've been awarded a trip

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