Milk It

MILLENNIUM MARKETING: NOT FOR ONE NIGHT ONLY Don't miss the millennium marketing boat by thinking of it as a one-night gimmick. Use it all year long. That's the advice of Irvine, Calif.-based JNR Inc., which is offering clients incentive ideas that span the year 2000.

"The millennium is not one moment in time," says Don Deuser, vice president of marketing. Just consider the example of Disney, in whose eyes the millennium celebration is 15 months of events and fireworks displays.

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