Many of us, at our jobs, before we ever begin planning a meeting, sit down and develop the strategic plan. What is the objective of this program? Who is our audience? Why are we doing it? What do we want to accomplish?
The ICPA Board and staff, along with a few of our members and hospitality partners, recently spent a day together asking ourselves similar questions about ICPA. Where are we as an association? Where do we want to be? And most importantly, what three to five strategic in