"Immerse yourself in the powerful legacy of a culture that dared and succeeded." With Cancun as the site for its 2000 Conference of Champions, SAFECO used Mayan history to inspire its kickoff brochure. Playing off the intellectual and artistic achievements of the Maya, along with their interest in light and their study of the solar system, SAFECO's creative team came up with "Illuminations" as the conference theme.
The brochure [figs. 1 and 3] was mailed in January 1999 to the homes a