MARKETING MEMO

All the Meeting's a Stage When the lights dim and the music starts at your next sales meeting, you should be feeling the excitement, not shaking your head at the thought of the production bill. Special effects, cutting-edge audiovisual techniques, and a program that runs seamlessly are critical to getting your motivational message across.

Diana Zimmerman, president of Creative Marketing Services in Los Angeles, calls it "business theater." That is, "the application of theatrical techn

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