Marketing the Meeting Department

Dan Young, CMP, LLIF, director of event planning and field recognition at Minneapolis, Minn.-based Thrivent Financial for Lutherans, is no novice when it comes to advancing the profession. When the meeting-planning department at Thrivent was built from scratch in 2002, his intention was to have the team perceived not as party planners, but as strategic event-planning consultants.

Young achieved his objective in part by developing a microsite — a page on Thrivent's corporate Web

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