The Lure of Europe: Can Planners Afford European Incentives?

The Lure of Europe: Can Planners Afford European Incentives?

For incentive trips, Europe is a big draw — at a big price. But with forward contracts, careful site selection, and rooms at sea, savvy meeting planners can still offer qualifiers “the Continent,” even as the euro climbs to a record high.

Financial and insurance conference planners consistently look overseas to motivate top producers. Eighty-four percent of the FICP members who responded to a rece

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