This commercial may be coming soon to a TV near you: A man in a business suit boards an American Airlines flight and sits down in his coach seat. He lifts his left ankle onto his right knee and stares at his own foot. A voice-over proclaims that American's expanded coach seating allows you to do more - "like, cross your legs." The camera pans from the guy's foot to his face. He's shedding a tear.

The idea that the airline service pendulum might be swinging back from cattle-herding to

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