Lights, Camera, Promote!

Videos are great promotion tools for meetings, especially incentive programs. Here are some tips for creating on-time, on-budget, and on-target videos.

1. Establish your objectives. What do you want the viewing audience to think, know, or do after they see your video? This could be simple: "I want them to feel excited about the conference destination." Or it could be performance based: "I want them to go out and increase production by 20 percent." You can have several objectives for a

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