Anticipation. It's what separates the pros from the amateurs. The more meetings you've planned or produced, the better you can anticipate obstacles to neutralize--and opportunities to exploit. In the next few columns, I'll provide you with ways to anticipate a wide range of potential problems and uncover often overlooked areas of production.
We'll start with the venue.
Assuming the hotel and its amenities meet with your approval, you'll want a ballroom that is production-frien