It started with the Keep America Meeting petition, launched by TBA Global in February and delivered to Congress in May with 21,000 signatures. Then a meetings industry consortium led by the U.S. Travel Association launched the Meetings Mean Business campaign — and convened a group of hotel executives who met with President Obama in March. And last month, the Convention Industry Council hired PR heavyweight Y Partnership Inc. to create talking points in defense of meetings for CIC'
Keep up the PR: Meetings Matter
Here’s the latest industry effort to spread the word about the importance of meetings.