How to Relocate and Renegotiate a Major Incentive in Six Weeks

How to Relocate and Renegotiate a Major Incentive in Six Weeks

How Penn Mutual’s meeting team pulled off relocating, renegotiating, and repromoting a pair of incentive programs in six weeks flat.

The text message read, “Wow!”

But it could just as easily have read, “Whew!”

Having canceled the 500-person Penn Mutual Leaders' Conference, Leanne Acton was faced with finding a new site for the group — and fast. She'd jumped on a plane headed west from Philadelphia with Pat Beauchamp, vice president, corporate communications, and Kelly Whitney, their account executive from Maritz. But after seeing several properties that di

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