Humana's Chuck Lane breathed a sigh of relief when the last foursome of 144 top sales producers and execs headed out to the greens at Maui's Kaanapali Golf Resort in Hawaii. But then came the dreaded phone call from the course. “Where are the beverages?” players demanded.

Turns out Lane — assistant vice president of public relations and meeting services for the Green Bay, Wis. — based firm and a veteran planner of golf outings — had ordered beverage carts, but not the drinks.

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