The Future in Five Acts

Forget planning meetings and start creating experiences. James Gilmore and Joseph Pine have the business world abuzz over their new book, The Experience Economy: Work is Theatre & Every Business a Stage. (Harvard Business School Press, 1999). Gilmore, co-founder of Aurora, Ohio-based Strategic Horizons, recently shared his ideas with ICP Executive Editor Regina Baraban.

ICP: What is the experience economy?

JG: It's the next wave of economic output, when experiences will fo

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