Let the numbers do the talking: The member companies of Financial & Insurance Conference Planners alone spend $600 million on meetings. And a typical FICP member company's largest meeting brings $500,000 of pure revenue to a hotel.

“We're a niche player, but we represent big business — and it's growing,” says Patricia Kerr, CMP, director, distribution sales support, Manulife Financial in Waterloo, Ontario. Kerr is president-elect of FICP and was one of the architects of FICP's fir

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