Todd Zint, CMP, CMM, vice president, chapters, for FICP, is vice president, meetings and event marketing, NFP Insurance Services Inc., Austin, Texas.
Q: What is your advice on dealing with perception issues surrounding industry meetings?
A: The true test of any meeting agenda is: Will it stand up to the “60 Minutes” test? Would you feel comfortable having CBS's news program attend your meeting and report on it?
If you haven't rev