EXECUTIVE MEMO: NERVOUS TO NATURAL IN SEVEN EASY STEPS

Your palms are sweating, the lights are hot and bright, your thoughts seem to be sucked from your brain. Is this an alien abduction? No, just time for you to appear in your company video. Well, take a deep breath. Dallas-based consultant Mark Meder has worked with lots of execs who hate to appear on camera, and says, "Those who take a little extra time and accept some direction end up looking like old pros." His tips:

1. Allow plenty of time for the video shoot--never less than half a

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