EIBTM Convenes in Geneva

The largest-ever European Incentive & Business Travel & Meetings Exhibition took place in Geneva, Switzerland, May 12 to 14, with 2,400 exhibitors and 7,500 attendees from 108 countries.

In the opening session, Piergiorgio Togni, general manager, Italian State Tour- ist Board, called for more accurate data representing the size of the international meeting market. The World Tourism Organization cites an annual growth rate of 2.7 percent, bigger than that of the general tourism

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