Education as a Marketing Tool

If you don't offer continuing education, this is your wake-up call. Today's producers want education. They're not just insurance salespeople anymore; they're financial planners who are expected to advise clients with up-to-date information on estate planning, tax-free growth, and a host of other topics.

“This is a time when producers are looking to grow their businesses and stay current with new or pending legislation,” says Jaimee Niles, assistant vice president of meetings and profe

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