Double-Duty Meetings: Motivate and Educate

Top insurance sales professionals have a choice of conferences. We want them to attend ours.

We know that producers weigh the personal value of each meeting before deciding which invitation to accept. And we believe that the draw needs to be more than just an appealing location and a top-rated property--hallmarks of successful Canada Life conferences to be sure. So for the 1999 Canada Life Leaders Conference, we took the business program, always an important part of our agenda, and st

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