Customer Events on the Rise

A Morristown, NJ-based firm is billing itself as the industry's first "customer conference company." After a restructuring, Pentamark now is producing client conferences and special events targeting an organization's customers.

The move comes in response to a growing demand for these types of corporate gatherings, says Pentamark president Kevin O'Sullivan. "We've seen a 60 to 80 percent increase in requests for such events this year alone, as corporations increasingly search for more

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