Coqui and a Smile

Pat Saether and Melissa Kopp are smiling now. But as they brainstormed the theme and promotional campaign for Legal & General America's Convention '98, they faced some challenges. Saether, manager, creative services, and Kopp, creative services specialist--along with incentive travel company X-Ceed Performance Group--were for the first time planning and promoting a meeting that would combine attendees from Legal & General's two subsidiaries, Banner Life Insurance Company and William P

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