Commentary: Planner? Supplier? You Might Be Both!

At a recent industry convention, I attended a series of forums: for planners, for suppliers, and a combined planner/supplier forum. I'd just moved to my new company from MetLife, where I had been director of event services, and hesitated to choose which side to be on, as I realized I was both now. So I participated in the discussions, and realized that we are all on both sides even though our titles, customers, and products are different. Consider:

* Suppliers compete for th

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