Never Heard of Mar-Tech? Read On! "Our greatest barrier to future success is our legacy. This has been a fat-cat industry."
With those fightin' words, Lynda Smith, CLU, ChFC, LLIF, challenged a roomful of insurance marketing executives to learn the new discipline of marketing technology, i.e., "mar-tech." Smith, director, client solutions at the Roanoke, Va.-based DSC-FastForms, told those attending LIMRA's Agency Management Conference this spring that two things would sustain life in