LET'S FACE IT, we're all overworked. Travel isn't fun anymore. Leisure time and family time are our most precious commodities. So when those of us in the meetings business are asked to take time from our overloaded schedules to attend optional events, our first reaction is to toss the invite.
But sometimes, we're wrong, because nothing — and I mean nothing — beats the benefits of a face-to-face meeting.
Consider the off-the-record response of one high-level insurance pl