The most important — yet often undervalued — components of any company are human resources and employee training, believes Howard Schultz, chairman of Starbucks Coffee Co.

During a passionate keynote speech at the Insurance Conference Planner's Association Annual Meeting in Seattle, November 3 to 7, Schultz shared insights on Starbuck's growth from a local Seattle company with 11 stores in 1987 to 6,000 stores worldwide today. The success was not because of marketing (Starbuck's has n

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