Bricks and Clicks: HelmsBriscoe and StarCite

The partnership of site selection firm HelmsBriscoe and online meeting management firm StarCite pairs two fast companies to create a new business model--"bricks and clicks," in the words of Roger Helms, HB president and CEO. "We are the bricks," Helms says. "We're building the relationships. We're the market makers. StarCite is providing the technology to support us."

Here's what the deal offers each side: * For StarCite, HB is like a giant company with 209 meeting planners (HB associ

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