Booking Speakers for Incentives

HAVING RECENTLY RETURNED from the Insurance Conference Planners Association Summer Educational Forum in New Orleans, I want to share some tricks of the trade that I discussed with planners who book speakers for incentive programs.

Remember that regardless of your company culture, demographics, or size, all incentive winners share several traits: They are all bright, energetic, confident go-getters, so they do not like to sit in their seats very long, and they have a hard time w

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