Is Cash Really King?
There's good news and bad news from the 301 insurance agents who filled out ICP's incentive trip survey in the fall of 2003. The good news: More than three-quarters of the respondents said that they are no less motivated by travel than they were before September 11. The bad news: More than half — 55 percent, compared to 49 percent when the study was last conducted two years ago — said that cash was their preferred reward.
It's easy to understan