Agents Just Want to Have Fun

Is Cash Really King?

There's good news and bad news from the 301 insurance agents who filled out ICP's incentive trip survey in the fall of 2003. The good news: More than three-quarters of the respondents said that they are no less motivated by travel than they were before September 11. The bad news: More than half — 55 percent, compared to 49 percent when the study was last conducted two years ago — said that cash was their preferred reward.

It's easy to understan

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