AAL's Costa Rican Adventure

When Aid Association for Lutherans announced its 2000 President's Cabinet in Costa Rica, the destination attracted 100 more qualifiers than usual, and a record 50 percent booked post-trip excursions in the area. When Delta Life & Annuity announced a fishing trip on the Green River in Utah as an incentive, one agent sold $1 million worth of policies in order to qualify himself and his two sons.

Adventure travel may not be in the mainstream of insurance incentives yet, but it's on t

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