Six Tips for Sponsoring Charitable Sporting Events

An insider’s guide to creating the right sponsorship contract for your company

John Hancock Financial Services is in its third year of sponsoring the Audi Best Buddies Challenge Hyannis Port, an annual bike ride that raises money for Best Buddies International. Founded by Anthony Kennedy Shriver in 1989, the nonprofit’s mission is to establish a global volunteer movement that creates friendships, integrated employment, and leadership development for people with intellectual and developmental disabilities.

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