Creativity in Planning Means Finding Time to Think

Creativity in Planning Means Finding Time to Think

Truth be told, we’re beyond the right brain/left brain dichotomy. But it’s still terrific shorthand for describing perspectives and working styles that are guided either by free-flowing imagination or by reality-bound logic.

If there’s a career that requires equal doses of each, it’s certainly event planning. So when a recent study commissioned by London & Partners found that 39 percent of meeting professionals are right-brained thinkers (the supposed cre

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