Commentary: Year of the Backlash

Commentary: Year of the Backlash

A few months ago I interviewed Scott Owens of Salesforce, the biggest name in customer relationship management technology (“The Dreamforce App: In Your Corner, Not in Your Face”). Owens is in charge of the event app for Dreamforce, the annual Salesforce event whose 130,000 attendees take over part of San Francisco for a few days.

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