The meetings industry has a big problem, and everyone knows it: Planners cannot communicate electronically with their venues. Event details are spelled out in one format and returned in another. Rooming lists have to be re-keyed. Hotels receive requests for proposals in dozens of formats. Inefficiencies abound.
With today's technology, a solution to this mess isn't all that complicated, but taking the steps to get there — agreeing on shared industry terminology and changing long-stand