New Entries to SMM Software Market Emphasize Service

SMMP implementation is an exercise in change management.

Each in its own way, two companies with new software offerings represent the evolution of strategic meetings management technology as SMM concepts continue to blaze a trail through corporate America.

“Technology is a requirement, but technology is not the silver bullet,” says Nick Romano, founder and president at SignUp4 in Atlanta. “You need a plan. You need sponsorship from executives. Implementing an SMMP is a large change-management project.”

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