Why Meeting Planners Should Become Meeting Architects

Maarten Vanneste founder of the Meeting Support Institute, talks about his book Meeting Architecture, a Manifesto and his vision for a new kind of meeting professional.

Maarten Vanneste has been the CEO of meeting production firm Abbit Meeting Support, based in Belgium, since 1982. His interest in meeting format and design, how people learn, and proving the return on investment of a meeting led him to launch the Meeting Support Institute in 2006. The nonprofit membership organization develops and promotes support tools and services for the meetings industry, with a

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