Denise Ker has planned and promoted a lot of corporate incentive conferences. She’s also a video blogger, or “vlogger,” who noticed that the authenticity and immediacy of that type of communication really got people engaged.
What does one have to do with the other? It’s the background that explains Ker’s flash of inspiration for a reward for incentive qualifiers in 2011 that will double as a very cool promotional tool for 2012.
Candid, Not Canned
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