Commentary: PCMA General Session Walks the Talk

In the hours leading up to the Professional Convention Management Association’s 2012 Convening Leaders conference in San Diego, the word on the street was that PCMA had made a gutsy decision to blow up its opening general session and rebuild it from the ground up.

The word on the street didn’t lie, and the result was a session design that pointed the way for planners who want to make their conferences more relevant for the

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