Commentary: Co-Creation Has its Limits

A co-creation session during Meeting Professionals International’s World Education Congress last month generated some useful feedback on the association’s research agenda, but pointed to the perils of relying too heavily on any community or customer group to come up with all its own answers.

“If we build it, you may come. If we build it together, you’re already there.” That phrase has been MPI’s co-creation mantra for several years, and Knowledge Manager Miranda Van Brück quoted it ag

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