1. Focus on the strategic and education design of the conference first. What are the goals of the event? How do we provide a memorable, unique, and remarkable experience? Think strategic first. Then proceed to the logistics and details of the event.
2. Think holistically about the attendee experience. Put the attendee first. What can we do to upgrade the attendee experience? If it fits with the goal of the event, how can we create a unique, themed experience from