2012: The Year of Integration—or, Solving Problems by Making Them Bigger

If 2012 goes as well as it might for meetings and events, the year will be remembered as the moment when integration became the industry’s new watchword.

If the year goes very well, we’ll have the time and flexibility to drive the trend ourselves, and the insight to seize the opportunity. But even if a major change in focus is forced on us by events beyond our control, our day-to-day work and broader business prospects will be better for it.

2012 may well be a year that

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