Make Your Business Case for Attending Industry Conferences

Make Your Business Case for Attending Industry Conferences

It's no secret that people are cutting back on attending conferences. Even if your organization has a bulletproof marketing plan for enticing your membership, it won't work if prospective participants can't convince the people holding the purse strings.

All too often, people who want to attend a conference simply submit a request and cross their fingers. As a meeting professional, you can help your members by showing them how to put together a business case for why

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