Incentive Survey: Bigger Budgets, More Personalization, New Destinations

Last year’s results could have been an anomaly, but with the latest data just in from the annual incentive travel survey by MeetingsNet and the Incentive Research Foundation, it looks like we’ve got a trend on our hands: Budgets are coming back!

“Overall this year’s survey again shows a banner year for incentive travel, with budgets expanding and programs growing,” says IRF President Melissa Van Dyke. “Planners continue to find ways to meet attendee demands for authentic, unique, personalized experiences by targeting new destinations, expanding their use of mobile, highlighting merchandise experiences, and helping attendees give back.”

Download the article as a .PDF file get the latest on
• Per-person spending (today’s averages and the changes since 2008)
• Planner strategies when budgets go up—and down
• Booking lead times
• Destination choices
• Incentive program apps (use is up 37 percent over 2014!)
• Incentive program social media engagement
• And more!