Yellow's Customer Connection

More than 500 of Yellow's best customers pay big bucks to attend an education blowout unlike anything else in the transportation industry.

Marykay Yeley should be tired. She's just finished a few days of attending nonstop seminars, general sessions, and a trade show. But she's psyched. Her eyes are shining.

Her company, Big R Ranch & Home Supply, in Bozeman, Mont., shelled out roughly $1,800 to send Yeley, the chief financial officer, and two other executives to

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