Years of Incentive Travel

Eight years before SITE was founded, a Salem, Mass. maker of vacuum cleaners and floor polishers whisked 400 dealers to Rome...to do things, presumably, as the Romans do. One of the first-ever group incentives, this week-long trip (at a 1965 cost of $500 per person) featured all the revelry and ribaldry typical of the earliest incentive programs.

As Bob Guerriero, at that time the company's director of advertising and now president of Journeymasters, an incentive firm in Salem, Mass.,

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